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Latest Info on New & Innovative Products

Tidy Trays

Tidy Trays solve that uncomfortable feeling about less than hygeinic high chair trays when eating out and are also great at home.

Tidy tray in useTidy Trays come in a carrying Pouch that doubles a s a cup holder. They can easily fit in a small change bag or hand bag when you're on the go! Best of all they allow for easy clean up of spills and messes. Simply wipe clean - OR - for bigger messes, just throw them in the washer. Available in Blue or Pink.

BPA, Phthalate free, lead free organic inc, Elasticated edges allow it to fit snugly over just about any shape of high chair tray. Click here for more details

Peace of mind coupled with convenience for Mum and Dad. Protection from bacteria and germs for children and, for those with a food allergy or sensitivity, protection from cross contamination.

Snooze Shade

SnoozeShade™ is the sleeping on-the-go solution that mums and babies have been waiting for.

snoozeshade on pushchairIt is the UK’s first blackout blind for baby prams, buggies and pushchairs, created by a British mother specifically to help babies get the sleep they need when they’re out and about.
SnoozeShade is small and highly portable, folding into a small bag that can be popped in a handbag, in a pushchair's basket or hung off pram handles. Click here for more details

‘We love mum-friendly ideas on Prima Baby – and SnoozeShade fits that brief perfectly.
Light, neat, simple to use and effective, it’s the sleeping-on-the-go solution mums and babies have been waiting for!’

Alison Alexander, Consumer Editor for Prima Baby & Pregnancy and

Snack & Play

NEW from Star Kids, the Snack & Play Travel Tray.

Snack & Play Traystar kids logoThis will make travelling with your little one so much easier!
It provides a firm surface for snacks, colourling books and toys. It straps around a child car seat, stroller or air plane seat.
It has been crash tested and is Certified lead free.
A must for the travelling family. Helps to past the time for your little one. Click here for more details

Winner of three awards in the USA:

  • National Parenting Publication awards
  • Mother of invention First place winner
  • Winner of iparenting Media award Ltd / VAT no 987922748 / Reg in England Co no 07052210 / Reg office: Mill Farm, Moor Lee Lane, Great Heck, Goole, DN14 0BP, UK