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Our Mission

Mission Statement

Babe-equip aims to make it easy for parents shopping on line to find the right products for them. We offer products that we believe to be the best in their category based on quality, value for money and ease of use. We also aim to bring new innovation and eco friendly products so that parents can “do their bit” for the planet without it taking over their lives.

We only sell products that we would use for our own children.


We do not intend to compete directly with the bigger retailers and we do not stock the number of lines that they hold. However we aim to offer a different service to that provided by our competitors, making the site easier to use and more information based, encouraging use of the blog as well as product reviews and to foster a community spirit with our customers.
We have a specific “eco friendly” section, which offers products that ease landfill, save energy or are made from natural and/or sustainable resources. Thus parents can go directly to this section without having to hunt through many categories to find what may be of interest.
The same applies to new innovation.  We do the market research that parents now have to do so that we can offer  what we believe are the best, most appropriate products in each category. Ltd / VAT no 987922748 / Reg in England Co no 07052210 / Reg office: Mill Farm, Moor Lee Lane, Great Heck, Goole, DN14 0BP, UK