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about us


I'm Ed and I thought I should write a bit of a blurb so that you know who we are, why we're here and where we're going, so here goes

Cathy, my wife, has 20 years experience in retail as an accountant and I was in IT for 25 years and have experience in wholesale and retail (ex safeway). Having had enough of the rat race we decided to start Babe-equip, as we wanted to put our knowledge and experiences to new and exiting challenges and to work together at or near home

We have a young daughter (now nearly 10) and therefore some experience (and frustration!) in buying and researching items for her. We decided, after a lot of discussion, that we could make life an awful lot easier for new parents.  We then roped in Janet, a friend, who has a young family as well as midwife friends, so her experience and contacts have been an enormous help.

As new parents we were bemused by the choice available and ended up buying what sales people suggested rather than what really would have really suited us. We also felt guilty about using disposable nappies and wipes but had no idea where to start with cloth nappies. Having spent about 9 months or so researching baby and nursery products there are so many things that I really wish we had known about. So.........

Babe-equip has been set up to make your life easier.We don't stock a massive range that you have to spend hours sifting through. We stock products that we believe in and either did or would have used ourselves. We ask friends to try them out and give us a review that we can pass on to you. We also try and give you the information that you need to make informed decisions.  Let us know if you think we have missed anything

If you have found a really great product that you would like to tell other parents about please let us know and we will try and stock it.

That's it really, nothing spectacular, just common sense. Why not read  our mission statement and see what we aim to do for you

Thank you and Happy shopping!


A bog standard Dad! Ltd / VAT no 987922748 / Reg in England Co no 07052210 / Reg office: Mill Farm, Moor Lee Lane, Great Heck, Goole, DN14 0BP, UK